Case Study Report

The main reason why such a necessity occurred was the absence of useful textbooks, which could help students to learn how to run their own business and rule the companies.

• According to Content Marketing Institute, case studies are the 5th most popular marketing technique, right after social media, e-newsletters, blogs, and website articles.

• In fact, 63% of marketers think that a case study is an effective marketing strategy.

• The history of case studies dates back to the beginning of the 20 th century, when they appeared in Harvard.